5 Customer Review Tips For Law Firms
Online reviews are more important than ever, especially during 2020 and the pandemic.
Research from Podium in 2020 confirms consumers are analysing and reading reviews more than ever.
Consumers are trusting real people and their reviews more than ever especially when compared to companies and firms.
The pandemic has brought great uncertainty, and online reviews are the deciding factor when making the decision of whether to go to a local law firm, enquire online or select a competitors firm.
The message is clear from the report, if you’re marketing to consumers, you need to encourage and manage your customer reviews.
1. 31% of consumers say they are more likely to look at a local business’s Google listing before visiting your law firm than they were pre-COVID.
Ensure your law firm has a representative who is in charge of replying to reviews and queries, as this is an important opportunity to grow your firm’s online presence and reputation as a trust worthy firm.
2. Half of the consumers are reading reviews to validate local businesses’ practices.
Most law firms have communicated safety practices via email and on their website, however, safety practices especially during the pandemic are not always followed or enforced, so customers are confirming the safety of businesses by checking reviews and photos in advance. During the pandemic time is the best time to get your review strategy in place, not just for the virus but in general.
3. Approximately half of consumers are willing to travel farther if a law firm has higher reviews.
Consumers are willing to travel outside of their normal catchment area and pay more if a law firm has more positive reviews than competitors. It is very important that your law firm encourages users to leave reviews where possible to help boost your reputation as a trust worthy firm.
4. 28% of consumers say they have looked up a business’s reviews while standing or being parked right outside to decide if they should go in or not.
Whether you’re a small firm with one branch or located around the UK managing multiple locations, encouraging and managing local reviews is not optional. Building a reputable brand is key, especially when customers are potentially outside your firm.
The report also stressed that 92% of consumers say they will not consider buying from a business with a 1 or 2-star rating.
5. Only 24% of businesses respond to negative reviews all the time.
It goes without say, that if a customer leaves a review it is the responsibility of your firm to reply especially if it a negative review. It is very important to implement this into the digital marketing strategy of your law firm.
Encourage Customer Reviews For Law Firms
It is important for your customers to leave online reviews by sending them a link to your desired platform whether it be google reviews, bing reviews, yelp, feefo, trust pilot etc.
The state of online reviews paints a clear picture: reviews are more important than ever. Make it super easy for customers to leave a review on the websites that matter most. The best way to do this is by texting them with a direct link such as we do.
Ensure to reply and engage with those customers. They’re relying on reviews to make decisions about your law firm — you should use customer reviews to grow yours.
Hope you were able to learn some tips on how to generate legal enquires for the above points. If you have any questions check out the blog at local-affiliate-guy.com